Mom-Approved: What PROUDLY Gets Right About Baby Skin Care For Black Babies

Mom-Approved: What PROUDLY Gets Right About Baby Skin Care For Black Babies

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This blog post is written by a contributing writer Dana Oliver. Learn more about this PROUDLY mama at the end of this article.

Social media posts promoting the latest creations from A-listers can be a bit overwhelming, but I was all eyes and ears when I learned that Gabrielle Union and Dwyane Wade co-founded a new baby care line called PROUDLY just for melanated babies, AND co-designed it with Black woman dermatologist, Naana Boakye, MD, MPH.

The faces behind the brand are what makes PROUDLY stand out to me. In formulating and marketing a baby skincare line for Black and brown people, it’s important to have those same people with varying experiences, skills, and perspectives on your team. For far too long, beauty companies have been known to talk at us instead of with us and end up dropping the ball when creating products with purpose.

Here’s what PROUDLY gets right for me and my child:


Affordable price point.

PROUDLY’s Skincare Collection Bundle includes: Gentle Baby Wash, Nourishing Oil, Hydrating Baby Lotion, and Gentle Touch Baby Wipes. The bundle will cost you just under $40, but individually, these products all have price tags under $12. I like that you get a lot of products without the steep price tag compared to other baby brands on the shelves. I went HAM with the baby wash during bath time, but a little goes a long way. I just love the nice, soothing, and non-stripping lather it creates. The baby wipes boast a 56-count and are pretty durable, too. I use these for quick clean-ups after meals (my son’s hands are always strawberry-stained!) or mini refreshes throughout the day.


Gentle ingredients.

I zoomed in on the labels as soon as I got these products in my hand. There are plenty of skin-good ingredients, such as aloe, jojoba oil, lavender, chamomile, calendula flower, and shea butter. My toddler has experienced occasional bouts of eczema, and I have to be meticulous about the cleansers I use on his skin. Since we are a shea butter-loving family, I was prepared to use the traditional stuff going into summer to address his roughed-up knees. But the All Over Balm is literally the BOMB and our saving grace. The combination of mango butter, jojoba oil, and calendula flower makes for a skin savior that deeply nourishes and leaves a long-lasting glow––especially when combined with the Nourishing Oil (which is my son’s favorite).


Powerful community-building.

While PROUDLY’s social media accounts and website are beautifully designed, it’s the enlightenment, empowerment, and education for me! With Instagram posts that provide a deeper look into the science behind the formulas, PROUDLY’s Black Dermatologist and Pediatrician explain what makes melanin so unique. This is vital, as I recall going through skincare changes during my pregnancy and not having access to medical experts who looked like me and were experienced in treating darker skin tones.

Yes, to seeing more Black and Brown mothers, fathers, babies, and loved ones!


About Dana Oliver

With 13+ years of experience as a writer, editor, and on-camera talent, Dana Oliver is committed to celebrating and amplifying Black women's voices in the beauty industry. In 2019, Dana debuted her beauty, wellness, and self-care blog called Beauty for Breakfast, where she shares her honest and thought-provoking reflections as a plant-based mom who inspects cosmetic labels more carefully.

Dana Oliver


This article has been edited for brevity. Read the original post here.