Our Power Players: Gentle, hydrating ingredients for sensitive, dry skin

Our Power Players: Gentle, hydrating ingredients for sensitive, dry skin

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This article has been medically reviewed by: Naana Boakye, MD, MPH and Peter Kpere-Daibo, MS


Wondering what makes the magic in the bottle? We’re ready to spill.

These are our hero ingredients, our starting lineup. The ingredients we’re proud of, the ones that understand the assignment and put in work––all studied and hand-selected by Dermatologist, Dr. Naana Boakye to nourish and protect beautiful, Black and brown skin. Check out our fine nine—with their soothing, restorative powers for the needs of melanated skin.

Aloe, The Green Powerhouse  

aloe vera

This green beauty is anti-inflammatory, antimicrobial, and ready to soothe irritated skin. Aloe can improve skin elasticity, general dryness, damage from UV rays, and helps repair broken, wounded skin. 

Found in Gentle Baby Wash and Gentle Touch Baby Wipes.

Calendula Flower, Flower-Powered Hydration

calendula flower

As a marigold flower, its beauty shines bright like the sun. As an extract, it is antimicrobial and antioxidant-rich which can help accelerate the healing process, relieving dry, irritated skin by increasing hydration and calming inflamed skin. Calendula has been valued by many cultures for many centuries for its exceptional healing powers and is particularly remarkable in the treatment of wounds. 

Found in All Over BalmCalming Spray, and Hydrating Baby Lotion.

Grapeseed Oil, The Soother & Stretcher

grape seed oil

Delicious in plump, juicy fruit form and powerful as a seed oil. Grapeseed oil is an antioxidant that is anti-inflammatory, antimicrobial, and rich in vitamin E. This helps skin retain moisture and improve elasticity of irritated or dry skin.

Jojoba Oil, The MVO (Most Valuable Oil)

jojoba nut

Say it with us now, “huh-hoh-buh!” An antioxidant-rich, antimicrobial, non-comedogenic, and anti-inflammatory premium oil that is both non-greasy (because of its occlusive wax properties) and deeply nourishing. Leveraged in nearly all PROUDLY skin care products because of its ability to impart moisture, Jojoba oil helps to heal irritated skin and protect and balance the skin barrier. 

Found in All Over Balm, Gentle Baby Wash, Hydrating Baby Lotion, and Nourishing Oil.

Lavender & Chamomile, The Dynamic Duo

lavender chamomile

Deep breath—woo-sah. This plant-based dynamic duo is known and loved for its natural fragrance and calming properties. Lavender oil is antimicrobial with a relaxing, floral aroma valued for both its soothing and healing properties. Chamomile is considered an invaluable medicinal herb throughout history. It is anti-inflammatory with a warm, sweet scent. 

Found in Calming Spray, Gentle Baby Wash, and Hydrating Baby Lotion.

Mango Butter, The Skin Barrier Butter

mango butter

M-A-N-G-O! We’re all Clovers in our dreams, so we’re cheering it on. As an antioxidant-rich plant butter packed with Vitamins C and E, it creates a natural barrier to environmental stressors, revealing soft, hydrated skin.

Found in All Over Balm.

Rosehip Oil, Restore & Renew  

rosehip oil

Keep skin glowing with the fruit of the rose plant. Packed with hydrating omega-3, 6 fatty acids, and skin-loving Vitamin C, this restorative oil quickly absorbs into the skin, locks in hydration, and even brightens scars.

Found in Nourishing Oil and Soothing Diaper Cream.

Shea Butter, The GOAT

shea nut butter

We know it needs no introduction. Shea butter is made from the nuts found on the Karite tree in West Africa. It’s a thick, fatty plant butter that is super hydrating, anti-inflammatory, and antioxidant-rich, leaving dry, irritated skin soothed, soft, and supple.

Found in Hydrating Baby Lotion and Soft & Absorbent Diapers.

Sunflower Seed Oil, The Skin Conditioner

sunflower seed oil

Like a glass of golden hydration for thirsty skin. This lightweight, Vitamin A, D, and E-rich oil is a sister to our other powerhouse oils. It is the ultimate hydrator and helps skin maintain its natural barrier and stay in its neutral, balanced state.

Found in All Over Balm, Calming Spray, Hydrating Baby Lotion, Nourishing Oil, and Soothing Diaper Cream.


Now you know! All 9 of our hand-selected ingredients come together with precision and care to create something made just for us. See if you can detect our all-star ingredients in your PROUDLY products and name their uses!