Coil & Curl confidence from root to tip!
What PROUDLY Parents are saying about our full hair care line*:
- 89% agree hair feels healthy after use
- 86% agree hair feels more nourished after use
- 86% agree curls are more defined after use
*Based on consumer user testing with 28 kids with textured hair
How To Use
Wash with Softening Shampoo. Follow with Medium or Heavy Conditioner. Different hair types on different parts of their crown? Try using Medium on looser curls and Heavy on tighter curls. Use Defining Detangler as a pre- or post- wash detangler or midweek curl refresher.
“This has helped so much with my daughter's hair and texture. It smells delightful! This was the first time she sat quietly and didn't cry when I detangled her hair. The products brought more hydration to her curls.”
— PROUDLY Parent