Proudly Hair Care
Our crowns deserve this

GENTLE TEXTURED HAIR CARE FOR BABIES
FINALLY! TEXTURED HAIR CARE DESIGNED WITH BABIES IN MIND.
with gentle-for-baby ingredients to nurture delicate, developing coils, curls & waves





DISCOVER DELICATE, DEVELOPING HAIR PATTERNS



Did you know
Parents of kids with textured hair leave the baby hair aisle ~2 years before parents of kids with straight hair
PROUDLY HAIR CARE: PARENT TESTED & APPROVED*
93%*
their child's hair felt moisturized
86%*
agree their child's hair felt more nourished and curls were more defined
*Based on consumer user testing with 28 kids with textured hair

WE DESERVE MORE THAN 'ALL-IN-ONE.'
with moisture-rich goodness to nourish scalp, define hair patterns, and improve manageability


“I’ve tried other conditioners in
my child’s hair, but nothing has
ever compared to this. I feel like
I won the jackpot!”
- REAL PROUDLY PARENT
