Proudly Hair Care

Our crowns deserve this

GENTLE TEXTURED HAIR CARE FOR BABIES

Open Nourishing Heavy Conditioner

Nourishing Heavy Conditioner for Coils & Curls

$12.99
Open Moisturizing Medium Conditioner

Moisturizing Medium Conditioner for Curls & Waves

$12.99
Open Defining Detangler & Refresher

Defining Detangler & Refresher for Coils, Curls & Waves

$12.99
Open Softening Shampoo

Softening Shampoo for Coils, Curls & Waves

$12.99
Open Hair Care Collection 4-Piece Bundle

Hair Care Collection 4-Piece Bundle Gentle Textured Hair Care

$46 $51.96
Open Coils & Curls 3-Piece Bundle

Coils & Curls 3-Piece Bundle with Heavy Conditioner

$35 $38.97
Open Curls & Waves 3-Piece Bundle

Curls & Waves 3-Piece Bundle with Medium Conditioner

$35 $38.97

FINALLY! TEXTURED HAIR CARE DESIGNED WITH BABIES IN MIND.

with gentle-for-baby ingredients to nurture delicate, developing coils, curls & waves

DISCOVER DELICATE, DEVELOPING HAIR PATTERNS

COILS

springy, spongy corkscrews
we recommend coils & curls bundle

CURLS

bouncy, buoyant ringlets
WE RECOMMEND HAIR CARE 4PC BUNDLE

WAVES

light, loose, S-shaped bends
WE RECOMMEND CURLS & WAVES BUNDLE

Did you know

Parents of kids with textured hair leave the baby hair aisle ~2 years before parents of kids with straight hair

PROUDLY HAIR CARE: PARENT TESTED & APPROVED*

93%*
their child's hair felt moisturized
86%*
agree their child's hair felt more nourished and curls were more defined

*Based on consumer user testing with 28 kids with textured hair

WE DESERVE MORE THAN 'ALL-IN-ONE.'

with moisture-rich goodness to nourish scalp, define hair patterns, and improve manageability
“I’ve tried other conditioners in my child’s hair, but nothing has ever compared to this. I feel like I won the jackpot!” - REAL PROUDLY PARENT