If you are not fully satisfied with your order, you'll have 30 days to return for a full refund. Return shipping is on us! Kindly review our return policy on Proudly.com and contact CustomerCare@proudly.com to start the return process.

Please allow 2 weeks to process your return. A credit will appear on your statement within 14 business days.

Please contact our Customer Care team at CustomerCare@proudly.com to request a replacement order or a refund

We don't offer exchanges at this time but will offer refunds within 30 days of purchase. Please contact our  Customer Service Team at CustomerCare@proudly.com.

Packages are expected to arrive within 1-2 business days with FedEx 2-day and 2-7 business days with FedEx Standard shipping. Please allow 1-3 business days for order processing prior to shipment. Orders placed on the weekend or holiday will be processed the following business day.

To track your order, sign up for FedEx Delivery Manager to receive notifications on when to expect your deliveries or email our Customer Service Team at CustomerCare@proudly.com.

We ship to all 50 US States, APO/FPO/DPO, and P.O. Box addresses

Standard Shipping is free for all orders over $40  within the contiguous US. All other shipping costs will be messaged during the checkout process

PROUDLY skin care products are made in the United States with thoughtfully sourced global materials. PROUDLY Gentle Care Baby Wipes are responsibly made in China with 100% FSC-certified biodegradable fibers.

At PROUDLY, we are the first baby care brand to fully commit to focusing on the needs of melanated skin. Each product is developed to serve a need for melanated babies with ingredients thoughtfully studied and selected by a dermatologist of color. We are making sure to include Extra-Special Stuff for Extra-Special Skin™ like moisturizing, non-harsh, plant-based ingredients and we do our research to make sure there’s absolutely No Sketchy Stuff!™—ever. We don’t compromise—we design trusted products with good manufacturing practices that work and test each and every product for the highest standards of safety and efficacy. And we will constantly monitor, learn, and implement improvements when necessary—we’re constantly growing, just like you and your littlest loves.

PROUDLY products have undergone clinical testing and are designated clinically proven hypoallergenic.

At PROUDLY, we believe we should always love our earth, including all its littlest loves. PROUDLY products are cruelty-free and certified by Leaping Bunny. For more information, visit leapingbunny.org.

Some ingredients are necessary to keep the formula well-mixed and prevent bacteria and other nasties from growing. Some preservatives should never be used in a baby product—and we never use those. Others, when thoughtfully used at low concentrations help make sure the product is effective, stable while you are using it, and antimicrobial—basically making sure it works. And, of course, our Dermatology Director Dr. Boakye has thoughtfully studied and selected each and every ingredient because the well-being of our littlest loves is most important

Products with fragrance, like the Gentle Baby Wash and Hydrating Baby Lotion, leverage natural, plant-powered ingredients at concentrations less than 1%, creating a sensory experience that is gentle for babies with sensitive skin. PROUDLY products do not contain synthetic fragrances and the following products are free of any added fragrance: All Over Balm, Nourishing Oil, and Gentle Touch Baby Wipes.

PROUDLY products have been formulated for melanated children, also taking into consideration common concerns for melanated skin, like dryness, eczema, cradle cap, or acne. PROUDLY products are co-designed with our Dermatology Director, Dr. Boakye, who thoughtfully studied and selected each ingredient in PROUDLY products. She paid special attention to potential contact allergens, either avoiding them entirely or ensuring a low concentration to avoid potential triggers. As with any new product for concerned parents of children with sensitive skin, it is recommended to patch test products on a location like the inside of the elbow to test prior to general application. If your child has a skin reaction, it is recommended to stop use of all products and contact your healthcare provider immediately.

Since 2015, the scales tipped and 50.2% of children under 5 years of age were born to at least one parent of color—these are melanated babies, the new majority (U.S. Census). Melanated skin has higher concentrations of melanin and can vary across a broad range of skin tones and ethnicities, from African American, to Latin and South American, South and Southeast Asian, Pacific Islander and Native, and Middle Eastern and North African.

PROUDLY products are formulated to be safe and effective on melanated babies’ delicate skin, but can also be used and loved by the entire family.

PROUDLY products are thoughtfully designed for the unique needs of melanated skin, prioritizing cleaner, moisturizing, non-stripping, plant-based ingredients. While not specifically formulated for non-melanated people, these products can also be used on non-melanated people.

Currently, PROUDLY is only available on PROUDLY.com. But stay tuned for exciting news about our product distribution later this year!