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The first baby brand centering the unique skin & hair needs of Black & Brown babies.

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Our diapers are back, better, and now available at Dollar General. Find us in select stores nationwide!

Our Awards Speak For Themselves

ALL OVER BALM

GENTLE TOUCH BABY WIPES

SKIN CARE & HAIR CARE

Moisture layering gift set

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PROUDLY™ MADE

PROUDLY is on a mission to center the needs of today’s richly diverse families. Our skin, hair, and bum care products are designed to meet the needs of all of our littlest loves with moisture-rich goodness, gentle formulas, and no sketchy stuff. We are proud to be Black-owned, Black-founded, and run by a diverse group of professionals and parents.

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OUR EXTRA-SPECIAL SKIN

Learn about what makes our skin special and how we develop products to nourish dry, sensitive skin.

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No sketchy stuff!™

Say ‘see ya!’ to thousands of nasties that shouldn’t be in a baby product. We are committed to thoughtful formulation and ingredient transparency.

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