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Centering the needs of Black & Brown babies and their unique skin & hair needs. Try our new Gentle Textured Haircare for Babies!
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Now gentle enough for babies. Made with shea butter and 4 premium oils to create long-lasting moisture
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See why Parents Magazine crowned our All Over Balm their 2023 Best Skin Care Winner... and why mom's can't seem to get enough.
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Open All Over Balm

All Over Balm Multi-Use Magic

$6.99
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Open Soft & Absorbent Diapers

Soft & Absorbent Diapers Our Bum Care Is Skin Care

$9.99
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Open Ultra-Rich Body Butter

Ultra-Rich Body Butter For Deep, Lasting Moisture

$12.99
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Open Gentle Touch Baby Wipes

Gentle Touch Baby Wipes For hands, face, & bums

$2.99
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Open Skin Care Collection 6-Piece Bundle

Skin Care Collection 6-Piece Bundle For Dry, Sensitive Skin

$41 $45.94
Open Gentle Baby Wash

Gentle Baby Wash Low-Foaming, Gentle Clean

$8.99
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Open Hydrating Baby Lotion

Hydrating Baby Lotion For Dry, Sensitive Skin

$8.99
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Open Balm + Butter Duo

Balm + Butter Duo For Dry, Sensitive Skin

$18 $21.99
Open Nourishing Hair & Body Oil

Nourishing Hair & Body Oil Lock-In Lasting Moisture

$11.99
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Open Moisture Layering Bundle

Moisture Layering Bundle For Dry, Sensitive Skin

$25 $29.97
Open Nourishing Heavy Conditioner

Nourishing Heavy Conditioner for Coils & Curls

$12.99
Open Defining Detangler & Refresher

Defining Detangler & Refresher for Coils, Curls & Waves

$12.99

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PROUDLY™ is the first baby brand dedicated to the needs of Black and brown babies and their extra-special skin. We are committed to honoring and celebrating children of color and their village of caretakers. With love, Gabrielle Union & Dwyane Wade
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50.2% of kids under 5 are born to at least 1 parent of color.
Hydrating Baby Lotion texture
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