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Find out why Moms are giving PROUDLY their stamp of approval.

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Discover bite-sized information on all things PROUDLY, parenting, and family. Because raising our littlest loves to lead happy, healthy, confident lives takes a village.

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True to our slogan Made For Us, By Us, our Product Development Team includes Black MDs and chemists who have treated and formulated products for melanated skin for a combined 40+ years.

CLEANSE, HYDRATE & NOURISH

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Skincare Collection Bundle

Skincare Collection Bundle

$41 $45.94

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Moisture Layering Bundle

Moisture Layering Bundle

$25 $29.97

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Learn more about proudly family

PROUDLY™ is the first baby brand dedicated to the needs of Black and brown babies and their extra-special skin. We are committed to honoring and celebrating children of color and their village of caretakers. With love, Gabrielle Union & Dwyane Wade

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50.2% of kids under 5 are born to at least 1 parent of color.

Hydrating Baby Lotion texture

PROUDLY™ MADE

Our expert team formulates for the needs of the darkest skin tones, which are more prone to eczema and intense dryness.

OUR EXTRA-SPECIAL SKIN

Learn about what makes our skin special and how we develop products to nourish dry, sensitive skin.

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No sketchy stuff!™

Say ‘see ya!’ to thousands of nasties that shouldn’t be in a baby product. We are committed to thoughtful formulation and ingredient transparency.

#PROUDLYus ON SOCIAL

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