Learn more about proudly

This weekend, get 2 FREE Gentle Touch Baby Wipes when you spend $50+. Discount applied at checkout.

Learn more about proudly family

PROUDLY™ honors our littlest loves by celebrating the beauty of melanated skin. Join us as we create a world that's made just for us, by us. Co-founded by Gabrielle Union and Dwyane Wade.

Learn more about proudly

Open up to a world that’s joyful, uplifting and inspiring—and made just for us. Explore our nourishing products for melanated skin.

PROUDLY™ MADE

Feel good about our moisture-boosting, pH-balanced ingredients, handpicked to nourish melanated skin.

CLEANSE, HYDRATE & NOURISH

Launch Collection Bundle

$35.96 $39.95

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Moisture Layering Bundle

$25.17 $29.97

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Bath Basics Bundle

$16.18 $17.98

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Gentle Baby Wash

$8.99

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Hydrating Baby Lotion

$8.99

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Nourishing Oil

$11.99

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Gentle Touch Baby Wipes

$2.99

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All Over Balm

$6.99

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EXTRA-SPECIAL SKIN

Learn more about what makes our skin extra-special and how we developed products made just for us.

No sketchy stuff!™

No parabens, PEGs, phthalates, sulfates and synthetic fragrance—just nourishing formulas.

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PROUDLY Home

LAUNCH COLLECTION

LAUNCH COLLECTION

Learn more about proudly

Learn more about proudly family

Learn more about proudly

PROUDLY™ MADE

CLEANSE, HYDRATE & NOURISH

Launch Collection Bundle

Moisture Layering Bundle

Bath Basics Bundle

Gentle Baby Wash

Hydrating Baby Lotion

Nourishing Oil

Gentle Touch Baby Wipes

All Over Balm

EXTRA-SPECIAL SKIN

No sketchy stuff!™

#PROUDLYus ON SOCIAL

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DISCOVER OUR BEST SELLERS

All Over Balm

Hydrating Baby Lotion

Nourishing Oil