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Need some holiday gifting inspiration? Bundle and save with curated PROUDLY Gift Sets! Plus, FREE Baby Milestone + Affirmation Cards with orders $45+

NOTIFY ME WHEN CALMING SPRAY IS BACK IN STOCK

The Calming Spray will be back soon. Sign up to be notified when our 4.8 star rated fave is back!

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The wait is over. Our best-selling All Over Balm is back in stock! Stock up on balm for the whole fam

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PROUDLY™ honors our littlest loves by celebrating the beauty of melanated skin. Join us as we create a world that's made just for us, by us. Co-founded by Gabrielle Union and Dwyane Wade.

CLEANSE, HYDRATE & NOURISH

Kaavia James Union Wade with Proudly wipes

50.2% of kids under 5 are born to at least 1 parent of color.

PROUDLY™ MADE

Feel good about our moisture-boosting, pH-balanced ingredients, handpicked to nourish melanated skin.

EXTRA-SPECIAL SKIN

Learn more about what makes our skin extra-special and how we developed products made just for us.

No sketchy stuff!™

No parabens, PEGs, phthalates, sulfates and synthetic fragrance—just nourishing formulas.

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BUM CARE TRIAL BUNDLE

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NOTIFY ME WHEN CALMING SPRAY IS BACK IN STOCK

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CLEANSE, HYDRATE & NOURISH

Launch Collection Bundle

Gentle Baby Bath Gift Set

Bum Care Trial Bundle

Soft & Absorbent Diapers

Diapers & Wipes Subscription

All Over Balm

Bath Basics Bundle

Gentle Baby Wash

Hydrating Baby Lotion

Nourishing Oil

PROUDLY™ MADE

EXTRA-SPECIAL SKIN

No sketchy stuff!™

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Calming Spray

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