For Melanated Babies: Our Unique Product Development Approach

For Melanated Babies: Our Unique Product Development Approach

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This article has been medically reviewed by Naana Boakye, MD, MPH and Heather McGowan, MD

 

Everything we do is about community, connection, and family. So when we say our formulas are made especially for melanated babies, we mean it. 

MADE FOR US

PROUDLY products are the best products for Black and brown babies because we design them with the most melanin-rich skin in mind, centering the needs of children of color. Why? Because Black skin loses water faster than white skin and has less water-retaining ceramides making it have a higher potential to be clinically dry and more prone to skin conditions like eczema, cradle cap, acne, and intense diaper rash and irritation. 

MADE BY US

Our Product Development Team includes physician and scientific experts—Black professionals who have treated patients of color and created products for people of color for a combined 40+ years. Board-certified Dermatologist Dr. Naana Boakye and board-certified Pediatrician Dr. Heather McGowan review every single product before it goes into production. The team is led by our head of product development Peter Kpere-Daibo, a chemist and ingredient expert who has developed skin and hair products for Black and brown consumers for 15+ years. 

NANA BOAKYE, MD, MPH
DERMATOLOGY DIRECTOR

HEATHER McGOWAN,MD
ADVISING PEDIATRICIAN

PETER KPERE-DAIBO
PRODUCT DEVELOPMENT LEAD

 

PROUDLY™ MADE: OUR UNIQUE PRODUCT DEVELOPMENT APPROACH

We do our research so you don’t have to (unless you want to!):

WE ARE EXPERTS ON MELANIN-RICH SKIN

Did you know some ingredients deemed as safe could be an allergen for sensitive, Black and brown skin? Drs. Naana Boakye and Heather McGowan have treated patients with melanin-rich skin for years. We leverage their experience in skin and pediatric care to develop products to nourish and protect your baby’s sensitive skin. And they have supported us by studying the latest scientific research on Black skin—because even the smallest study can provide key insights for our product development.

WE BELIEVE IN INGREDIENTS TRANSPARENCY

We know you’re checking The Dirty List from Credo Beauty and the Skin Deep Database from the Environmental Working Group—we are, too. Furthermore, we’ve added “clickable ingredients” to our product information pages powered by ClearForMe so you can read an easy-to-understand definition of each ingredient in every product. Our resident chemist and ingredient expert Peter Kpere-Daibo knows all the details of each and everyone, from their benefits to their beautiful, cultural histories. The bottom line? We’re doing our best and we’re constantly learning—just like you.

WE FORMULATE WITH NO SKETCHY STUFF!™—EVER!

We keep out the why-would-these-ever-be-in-a-baby-product ingredients, including skin irritators or potential carcinogens and hormone disruptors. Say, ‘see ya!’ to thousands of other nasties we don’t want near our littlest loves. Fear of fragrance? We’re super thoughtful about our gentle, plant-powered scents. For a baby brand, this should be the expectation, but we know all brands in the market aren’t there yet. Don’t worry—we got you, fam.

WE CAREFULLY ADD THE EFFECTIVE STUFF—BECAUSE IT’S GOTTA WORK

We want to be real with you. Some ingredients are necessary to keep the formula well-mixed and prevent bacteria and funky stuff from growing. When thoughtfully used at low concentrations, preservatives help ensure the product is effective, stable while you are using it, and antimicrobial—basically making sure it works.

 

And the result? Formulas with ingredients that are studied and hand-selected to be effective, cleaner, non-stripping, extra-moisturizing, and hypoallergenic—coming together to create something made just for us.