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PROUDLY™ MADE FOR TEXTURED HAIR
Designed with gentle-for-baby ingredients to nurture developing coils, curls, and waves. Thoughtfully formulated with moisture-rich goodness to gently cleanse, nourish scalp, soften and define all hair patterns, and improve manageability.
Why You'll Love It
Removes dirt, impurities, and residue from the scalp and hair while imparting deep moisture and reviving natural curl pattern. Tear-free, low-lather formula quickly rinses out, resulting in soft feel and enhanced manageability for all curly hair types while promoting a healthy scalp.
Ingredients We're Proud of
• Shea, Rice Bran, & Grapeseed Oil provide moisture
• Rosemary Extract & Glycerin nourish the scalp
• Marshmallow Root provides slip & detangles
Natural, Gentle Scent
• Sweet Vanilla
No Sketchy Stuff!™
✘ mineral oil, parabens, PEGs, silicones, sulfates, synthetic fragrance
Apply into hand, work into damp hair and scalp, and rinse. For extra build-up removal or on heavy product days, apply on dry scalp, massage, then rinse. Follow with PROUDLY Medium or Heavy Conditioner.
89%
agree hair feels healthy after use
86%
agree hair feels more nourished after use
86%
agree curls are more defined after use
*Based on consumer user testing with 28 kids with textured hair
Apply into hand, work into damp hair and scalp, and rinse. For extra build-up removal or on heavy product days, apply on dry scalp, massage, then rinse. Follow with PROUDLY Medium or Heavy Conditioner.
PROUDLY Mama"Made my child's hair soft and I loved the fragrance!"
BEFORE
AFTER
Grapeseed Oil
imparts long-lasting moisture to all curly hair types & textures.
Rosemary Extract
nourishes the scalp to help promote developing hair growth.
Marshmallow Root
provides instant slip, aids detangling, and promotes elongation.
