Softening Shampoo
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PROUDLY™ MADE FOR TEXTURED HAIR
Designed with gentle-for-baby ingredients to nurture developing coils, curls, and waves. Thoughtfully formulated with moisture-rich goodness to gently cleanse, nourish scalp, soften and define all hair patterns, and improve manageability.
Why You'll Love It
Removes dirt, impurities, and residue from the scalp and hair while imparting deep moisture and reviving natural curl pattern. Tear-free, low-lather formula quickly rinses out, resulting in soft feel and enhanced manageability for all curly hair types while promoting a healthy scalp.
Ingredients We're Proud of
• Shea, Rice Bran, & Grapeseed Oil provide moisture
• Rosemary Extract & Glycerin nourish the scalp
• Marshmallow Root provides slip & detangles
Natural, Gentle Scent
• Sweet Vanilla
No Sketchy Stuff!™
✘ mineral oil, parabens, PEGs, silicones, sulfates, synthetic fragrance
Apply into hand, work into damp hair and scalp, and rinse. For extra build-up removal or on heavy product days, apply on dry scalp, massage, then rinse. Follow with PROUDLY Medium or Heavy Conditioner.
Say "see ya!" to drying, all-in-one combo washes!
What PROUDLY Parents are saying about our Softening Shampoo*:
- 89% agree it provides a gentle, non-stripping lather
- 89% agree it removes dirt, impurities, and residue while delivering hydration
- 89% agree it leaves hair feeling soft and fresh
- 89% agree it is designed for ages 0-5 textured hair in need of moisture
*Based on consumer user testing with 28 kids with textured hair
How To Use
Apply into hand, work into damp hair and scalp, and rinse. For extra build-up removal or on heavy product days, apply on dry scalp, massage, then rinse. Follow with PROUDLY Medium or Heavy Conditioner.
"Made my child's hair soft and I loved the fragrance!"
— PROUDLY Mama
