About Us
PROUDLY™ uplifts, inspires, and empowers communities of color by celebrating melanated skin. Welcome to a world made for us, by us and a home for you.
Welcome to our family
From the moment our daughter Kaavia entered this world, we knew we’d teach her to embrace her skin—its beauty, power, wisdom, and magic. And that means caring for it with love. Inspired by our littlest love—and millions of other babies of color—we set out to build PROUDLY: Baby care for melanated skin, created for us and by us.
PROUDLY products are co-designed by a Dermatologist of Color, who studied and selected ingredients to nourish melanated skin. We’re proud to be a truly diverse team of doers, dreamers, change-makers and caretakers, each committed to reimagining today and transforming tomorrow.
Welcome to our family. We’re so happy you’ve found a home here.
With love,
The Wades
Our Mission
PROUDLY™ creates cleaner, functional baby care products specifically formulated to nourish all shades of melanated skin.
We are PROUDLY building a trusted, credible source of baby care information for families of color. We look forward to sharing our future charitable giving plan.
We are PROUDLY diversely-founded, owned, and operated.
We are PROUDLY celebrating the extra-specialness of all shades of melanated skin and of diverse families of color.
Our promise
We’ve PROUDLY™ MADE a line of products just for melanated babies because they deserve Extra-Special Stuff for Extra-Special Skin™
Our Values
Made for us
Our products are thoughtfully made for babies of color to meet the specific needs of melanated skin.
Learn more about babies
Made by us
Dermatologist of color-developed for our littlest loves. We are proud to be diversely-founded, owned, and operated.
Learn more about how we made it
Love our earth
Thoughtfully made with earth-friendly ingredients and sustainable packaging, because our children will inherit our planet.
Learn about how we love our earth morePROUDLY TEAM
PROUD to be diversely run
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![picture of Pamela Cholankeril President]()
Pamela Cholankeril
President
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![picture of LAUREN GOODWIN eCommerce & Digital Marketing Director]()
LAUREN GOODWIN
eCommerce & Digital Marketing Director
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![picture of Jennifer Betkolia Brand Marketing Director]()
Jennifer Betkolia
Brand Marketing Director
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![picture of Peter Kpere-Daibo Sr. Manager Product Development]()
Peter Kpere-Daibo
Sr. Manager Product Development
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![picture of IMELDA LOPEZ DIGITAL MARKETING ASSOCIATE]()
IMELDA LOPEZ
DIGITAL MARKETING ASSOCIATE
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![picture of DEJAH BRAGGS SOCIAL MEDIA ASSOCIATE]()
DEJAH BRAGGS
SOCIAL MEDIA ASSOCIATE
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![picture of PAISLEY SIMMONS CONTENT & COPYWRITING ASSOCIATE]()
PAISLEY SIMMONS
CONTENT & COPYWRITING ASSOCIATE
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![picture of Martin Ekechukwu Chief Strategy Officer]()
Martin Ekechukwu
Chief Strategy Officer
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![picture of Avantha Arachchi Chief People Officer]()
Avantha Arachchi
Chief People Officer
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![picture of DR. NAANA BOAKYE, MD, MPH Dermatology Director]()
DR. NAANA BOAKYE, MD, MPH
Dermatology Director
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![picture of Dr. Heather McGowan, MD Advising Pediatrician]()
Dr. Heather McGowan, MD
Advising Pediatrician
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![picture of Shena Clarke VP Creative Director]()
Shena Clarke
VP Creative Director
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![picture of Michael Evins Senior Designer]()
Michael Evins
Senior Designer
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![picture of Eliana Alcantar Culture & Recruiting Manager]()
Eliana Alcantar
Culture & Recruiting Manager
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![picture of Ellen Lee Senior Creative Services Manager]()
Ellen Lee
Senior Creative Services Manager
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![picture of Ari Bloom Board Member]()
Ari Bloom
Board Member
