From the moment our daughter Kaavia entered this world, we knew we’d teach her to embrace her skin—its beauty, power, wisdom, and magic. And that means caring for it with love. Inspired by our littlest love—and millions of other babies of color—we set out to build PROUDLY: Baby care for melanated skin, created for us and by us.
PROUDLY products are co-designed by a Dermatologist of Color, who studied and selected ingredients to nourish melanated skin. We’re proud to be a truly diverse team of doers, dreamers, change-makers and caretakers, each committed to reimagining today and transforming tomorrow.
Welcome to our family. We’re so happy you’ve found a home here.