The PROUDLY Diaper Difference: Our bum care is skin care

The PROUDLY Diaper Difference: Our bum care is skin care

minute read

We know that there are so many diaper brands out there and you’re probably thinking, “Gosh, another diaper brand? Don’t they all do the same thing?”

Well, no. Not only that, but all diapers aren’t made equal—or for a specific group in mind. Until now. 

So, what makes PROUDLY different? What makes us stand out amongst big, household names and small, independent brands alike? Why should you make the switch? Let’s get into it!

Transparency is our jam, so we’re giving you VIP access into our diaper anatomy. We’ve taken the functionality of a standard diaper plus what research tells us about the unique needs of Black and brown skin and married the two to create PROUDLY Soft & Absorbent Diapers.


High-quality, well-performing diapers shouldn’t have a luxury price tag. Enough said.


Clean never felt so good! Made with sustainably-sourced ingredients, PROUDLY Soft & Absorbent Diapers are thoughtfully designed with baby-safe materials and absolutely No Sketchy Stuff™ — ever. 

✖️elemental chlorine






The softest diaper you’ll ever feel because our babies’ bums deserve the comfort! We’ve also included a Shea Butter moisture layer because melanated skin needs a little extra love on sensitive areas like bums, curves, and adorable little folds. Concerned about a potential shea nut allergy? No worries here — our Shea Butter is refined, meaning the proteins that could potentially cause an allergy have been denatured to help avoid any reaction to those with sensitive skin. 

✅ Clinically Proven Hypoallergenic

✅ Dermatologist Approved

✅ Plant-Based Materials


Fitted comfort cuffs, super stretch waistband, wetness indicator, and leak-proof protection for our little wigglers at every size and stage. We pulled out all the stops because our littlest loves deserve the best and you deserve peace of mind.


Our diapers are unique and fit a little differently than the big brands. That’s because we want to make sure they fit your littlest love and stay snug while they are movin’ and groovin’. 

  • The super-stretch waistband should be pulled higher up — think high-waisted jeans. And the tabs are meant to fasten near the hips instead of the belly button.
  • The extra-long, double-leg cuffs are meant to help catch all your baby’s business, but if they are not unfurled completely, it could cause a leak. So flare those cuffs all the way out like butterfly wings!
  • Diaper rash got your littlest love uncomfortable? Don’t forget to use our Soothing Diaper Cream, made with a gentle 14% zinc oxide to provide a protective barrier for their little bum and help prevent diaper rash. With rosehip and sunflower seed oil, it’ll impart nourishing moisture when they need it most.

We can’t save every blowout, but we can provide peace of mind. Any more questions? Reach out to and we’ll be happy to support you!