Embracing the magic of tighter textures!
- 89% agree hair feels healthy after use
- 86% agree hair feels more nourished after use
- 86% agree curls are more defined after use
*Based on consumer user testing with 28 kids with textured hair
How To Use
Apply Softening Shampoo into hand, work into damp hair and scalp, and rinse. Follow with PROUDLY Heavy Conditioner.
"The conditioner smells so good even my daughter complimented the smell! I like that it's lightweight, and I can run the comb through her hair without seeing so much product left over in the comb. This left her hair feeling very soft and hydrated."
— PROUDLY Parent