• Softening Shampoo
  • Softening Shampoo
  • Softening Shampoo
  • Softening Shampoo
  • Softening Shampoo
1 5

Softening Shampoo

Softening Shampoo
$12.99 USD
Sale Sold out
Size

Overview

PROUDLY™ Made For Textured Hair
Thoughtfully formulated with a natural vanilla scent and grapeseed oil, shea butter, rosemary extract, marshmallow root, and rice bran for a gentle, non-stripping cleanse that hydrates developing curls, coils, and waves.

Why You'll Love It
Removes dirt, impurities, and residue from the the hair and scalp while imparting deep moisture and reviving natural curl pattern. The tear-free, low-lather formula quickly rinses out, resulting in soft feel and enhanced manageability for all textured hair types while promoting a healthy scalp.

  • Ideal for all curl types
  • Low-lather, non-stripping formula
  • Natural sweet vanilla scent
  • Hypoallergenic and tear-free
  • EWG Verified
  • 9 ounces
dermatologist approveddermatologist approved
tear freetear free
hypoallergenichypoallergenic

Ingredients

Ingredients We're Proud Of

  • Grapeseed Oil
  • Rosemary Extract
  • Marshmallow Root
  • Glycerin
  • Shea Butter
  • Rice Bran

Natural, Gentle Scent
Sweet Vanilla

No Sketchy Stuff!™
✘ mineral oil, parabens, PEGs, silicones, sulfates, synthetic fragrance

How to use

Apply into hand, work into damp hair and scalp, and rinse. For extra build-up removal or on heavy product days, apply on dry scalp, massage, then rinse. Follow with PROUDLY Medium or Heavy Conditioner.

View full details
Pediatrician and dermatologist approved
Tear free and gentle
Hypoallergenic
EWG Verified
Non-stripping moisture rich
Designed for curls and waves

What PROUDLY Parents are saying about our Softening Shampoo*:

89%

agree it provides a gentle, non-stripping lather

89%

agree it removes dirt, impurities, and residue while delivering hydration

89%

agree it leaves hair feeling soft and fresh

89%

agree it is designed for ages 0-5 textured hair in need of moisture

*Based on consumer user testing with 28 kids with textured hair

How to use

Apply into hand, work into damp hair and scalp, and rinse. For extra build-up removal or on heavy product days, apply on dry scalp, massage, then rinse. Follow with PROUDLY Medium or Heavy Conditioner.

"Made my child's hair soft and I loved the fragrance!"

PROUDLY Mama
BEFORE BEFORE
AFTER AFTER

Key Ingredients

Thoughtfully formulated with gentle, nutrient-rich ingredients that moisturize, soften, and increase manageability.
Grapeseed Oil

Grapeseed Oil

Provides long-lasting moisture to all textured hair types.

Rosemary Extract

Rosemary Extract

Nourishes the scalp to promote healthy hair growth.

Marshmallow Root

Marshmallow Root

Adds instant slip, aids detangling, and promotes elongation.

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