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Discover the perfect balance between rich moisture and shiny, weightless hair. Gently soften, hydrate, and define curly and wavy hair patterns without weighing them down.
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PROUDLY™ MADE FOR TEXTURED HAIR
Designed with gentle-for-baby ingredients to nurture developing curls, and waves. Thoughtfully formulated with moisture-rich goodness to nourish scalp, define curls and waves, and improve manageability.
Why You'll Love It
Instantly softens, hydrates, and defines curly and wavy hair patterns. Its nutrient-rich formula provides moisture without weighing down curls and promotes a healthy scalp.
Ingredients We're Proud of
• Shea, Jojoba Oil & Murumuru Butter provide moisture
• Rosemary Extract & Glycerin nourish the scalp
• Marshmallow Root provides slip & detangles
Natural, Gentle Scent
• Sweet Vanilla
No Sketchy Stuff!™
✘ mineral oil, parabens, PEGs, silicones, sulfates, synthetic fragrance
Apply into hand and comb or finger rake into damp hair from roots to ends. Leave in 1-2 minutes and rinse to smooth and enhance your littlest love's curls and waves. Best if used with PROUDLY Softening Shampoo.
89%
agree hair feels healthy after use
86%
agree hair feels more nourished after use
86%
agree curls are more defined after use
*Based on consumer user testing with 28 kids with textured hair
Apply into hand and comb or finger rake into damp hair from roots to ends. Leave in 1-2 minutes and rinse to smooth and enhance your littlest love's curls and waves. Best if used with PROUDLY Softening Shampoo.
PROUDLY Mama"My child's hair was immediately softened once applied. I love this because it tends to become dry no matter what I do. However, after using the Medium Conditioner, his hair was super soft, manageable, and it lasts."
BEFORE
AFTER
Murumuru Butter
imparts long-lasting, rich moisture and adds shine to curly hair types & textures.
Rosemary Extract
nourishes the scalp to help promote developing hair growth.
Marshmallow Root
provides instant slip, aids detangling, and promotes elongation.
