Proudly Skin Care

GLOW FROM HEAD-TO-TOE

FINALLY! SKIN CARE DESIGNED FOR THE NEEDS OF BLACK & BROWN BABIES.

with moisture-rich goodness to nourish dry, sensitive skin

DISCOVER ROUTINES FOR DELICATE BABY SKIN

CLEANSE

a gentle, tear-free clean without stripping

NOURISH

a moisture ritual to soothe & soften

PROTECT

a nourishing barrier to protect from irritation

DID YOU KNOW

1.7X

Black babies are 1.7x more likely to suffer from eczema* and are more prone to skin conditions like acne, cradle cap, and intense dryness

86%
of parents of color want products customized for their child's skin***
50.2%
of children under 5 are born to at least 1 parent of color**

*National Eczema Association **US Census Bureau (2015)
*** PROUDLY-commissioned focus group of 20 parents of color (2021)

PROUDLY MADE

our unique product development approach
Made for Us, by Us
designed by a team of Black experts—a chemist, a dermatologist, and a pediatrician
Nutrient-rich Moisturizers
plant-based, nutrient-rich ingredients to help promote a healthy skin barrier
No Sketchy Stuff!™
select ingredients that are safe-for-baby AND melanated skin
Formulas that Work
gentle concentrations and functional ingredients like surfactants and preservatives
“Honestly, all melanated babies should have this product. My almost 3-year-old has terribly dry skin along with eczema. This product worked on the first try.” - REAL PROUDLY PARENT

The Village