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PROUDLY™ MADE FOR TEXTURED HAIR
Designed with gentle-for-baby ingredients to nurture developing coils, curls, and waves. Thoughtfully formulated with moisture-rich goodness to gently cleanse, nourish scalp, soften and define all hair patterns, and improve manageability.
Why You'll Love It
This 2-piece duo bundle works together to remove dirt, impurities, and residue from the scalp and hair while imparting deep moisture, reviving natural curl patterns, and improving manageability in Type 3 hair.
Ingredients We're Proud of
• Shea, Jojoba Oil & Murumuru Butter provide moisture
• Rosemary Extract & Glycerin nourish the scalp
• Marshmallow Root provides slip & detangles
Natural, Gentle Scent
• Sweet Vanilla
No Sketchy Stuff!™
✘ mineral oil, parabens, PEGs, silicones, sulfates, synthetic fragrance
Apply Softening Shampoo into hand, work into damp hair and scalp, and rinse. Follow with PROUDLY Medium Conditioner.
89%
agree hair feels healthy after use
86%
agree hair feels more nourished after use
86%
agree curls are more defined after use
*Based on consumer user testing with 28 kids with textured hair
Apply Softening Shampoo into hand, work into damp hair and scalp, and rinse. Follow with PROUDLY Medium Conditioner.
PROUDLY Parent“The conditioner just melted into her hair and made it so soft! And the curls look clean. A little goes a long way.”
BEFORE
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Rosemary Extract
nourishes the scalp to help promote developing hair growth.
Glycerin
imparts long-lasting moisture to boost shine and help prevent breakage.
Marshmallow Root
provides instant slip, aids detangling, and promotes elongation.
