WHAT IS BEST FOR OUR SPECIAL SKIN?
Products should have ingredients that provide moisture—not ingredients that strip skin of its natural moisture. Products should also be pH-balanced to melanated skin (meaning on the slightly lower-end of neutral) to avoid disrupting the skin’s barrier and avoid potential triggers for irritation or severe dryness.
Use products with cleaner ingredients—No Sketchy Stuff!™ The term “clean” can sound confusing. That’s why we’re all about “cleaner”. It’s important to use certain ingredients, at thoughtful concentrations to avoid potential skin irritation. Basically, products need to work, but should also be gentle on skin.
Products that prioritize plant-based ingredients—like jojoba oil and aloe—have both hydrating and antimicrobial properties. Keep in mind, some plants can be irritating to your littlest loves’ skin, so it is important to be thoughtful about which plant-based ingredients you use and at what amounts they are in each product.