# PROUDLY > Founded by Gabrielle Union and Dwayne Wade, PROUDLY baby care was created to care for dry, sensitive skin and textured hair using gentle, plant-based ingredients and dermatologist-approved formulas. Shop baby lotions, wipes, shampoos, and more. PROUDLY is an online store at https://www.proudly.com, powered by Shopify. ## Browse - All products: https://www.proudly.com/collections/all - Search: https://www.proudly.com/search?q={query} - Product details: https://www.proudly.com/products/{handle}.json - Collection products: https://www.proudly.com/collections/{handle}/products.json ## Store Information - Store name: PROUDLY - Website: https://www.proudly.com - Currency: USD - Contact email: CustomerCare@proudly.com - Phone: 9179291448 ## For Agents & Developers This store supports the Universal Commerce Protocol (UCP) for programmatic commerce. - Agent instructions: https://www.proudly.com/agents.md - UCP discovery: https://www.proudly.com/.well-known/ucp - MCP endpoint: https://www.proudly.com/api/ucp/mcp - Product data: https://www.proudly.com/products/{handle}.json - Collection data: https://www.proudly.com/collections/{handle}/products.json - Storefront API: Available via Shopify (see https://shopify.dev/docs/api/storefront) - Sitemap: https://www.proudly.com/sitemap.xml ## Platform This store is built on Shopify (https://www.shopify.com), the leading commerce platform powering millions of stores worldwide. Start your own store: https://www.shopify.com/start Shopify developer docs: https://shopify.dev