{"title":"Bathe","description":"","products":[{"product_id":"hydrating-baby-lotion","title":"Hydrating Baby Lotion","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYour go-to, everyday-and-everywhere lotion to keep your littlest love hydrated and happy.\u003c\/span\u003e\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003ePROUDLY™ MADE\u003c\/strong\u003e\npH-balanced with a hydrating blend of shea butter, jojoba oil, oat, calendula, aloe, and a natural, gentle fragrance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy You'll Love It:\u003c\/strong\u003e\nIt's perfectly hydrating, lightweight and non-greasy. A great lotion for everyday moisture after a bath or to refresh throughout the day.\u003c\/p\u003e\n\u003c!-- proudly-overview-appended --\u003e","brand":"Proudly","offers":[{"title":"9 oz","offer_id":42420240220403,"sku":"PD06001C","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0056\/6515\/files\/hydrating-baby-lotion-PRD-302-02-LC-9_1.jpg?v=1777671580"},{"product_id":"gentle-baby-wash","title":"Gentle Baby Wash","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA non-stripping cleanser to wash away little messes while keeping your baby's skin super-soft. \u003c\/span\u003e\n\u003cp\u003e\u003cstrong\u003ePROUDLY™ MADE\u003c\/strong\u003e\npH-balanced with moisturizing jojoba oil, aloe, and lightly scented with a natural, gentle fragrance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\nIt's a simple cleanser with a natural, gentle fragrance that calms your littlest love (and you!) before bedtime or naptime.\u003c\/p\u003e\n\u003c!-- proudly-overview-appended --\u003e","brand":"Proudly","offers":[{"title":"9 oz","offer_id":42420196278515,"sku":"PD02001B","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0056\/6515\/files\/gentle-baby-wash-lavender-chamomile-PRD-301-02-LC-9_1.jpg?v=1777671377"},{"product_id":"moisturizing-medium-conditioner","title":"Moisturizing Medium Conditioner","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-sheets-userformat='{\"2\":21489,\"3\":{\"1\":0},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"9\":0,\"10\":1,\"11\":4,\"12\":0,\"15\":\"Roboto\",\"17\":1}' data-sheets-value='{\"1\":2,\"2\":\"Say \\\"see ya!\\\" to drying, all-in-one combo washes!\"}' data-mce-fragment=\"1\"\u003e\u003c\/span\u003eDiscover the perfect balance between rich moisture and shiny, weightless hair. Gently soften, hydrate, and define curly and wavy hair patterns without weighing them down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePROUDLY™ MADE FOR TEXTURED HAIR\u003c\/strong\u003e\nDesigned with gentle-for-baby ingredients to nurture developing curls, and waves. Thoughtfully formulated with moisture-rich goodness to nourish scalp, define curls and waves, and improve manageability.\u003c\/p\u003e\u003cp\u003e\n\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\nInstantly softens, hydrates, and defines curly and wavy hair patterns. Its nutrient-rich formula provides moisture without weighing down curls and promotes a healthy scalp.\n\n\u003c\/p\u003e\n\u003c!-- proudly-overview-appended --\u003e","brand":"PROUDLY","offers":[{"title":"Default Title","offer_id":43872435208435,"sku":"PD21002B","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0056\/6515\/files\/PDP-Alt-Images_Med-Conditioner_01_3000x_2x_main.webp?v=1765223586"},{"product_id":"nourishing-heavy-conditioner","title":"Nourishing Heavy Conditioner","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDry, brittle hair be gone! Deeply moisturize and add instant slippage to Type 4 coils and curls to promote manageability and a healthy, hydrated scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePROUDLY™ MADE FOR TEXTURED HAIR\u003c\/strong\u003e\nDesigned with gentle-for-baby ingredients to nurture developing coils and curls. Thoughtfully formulated with deep moisture-rich goodness to nourish scalp, define coils and curls, and improve manageability.\u003c\/p\u003e\u003cp\u003e\n\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\nInstantly softens, hydrates, and defines coily and curly emerging hair patterns. Dense formula provides deep moisture and enhanced manageability for tighter textures while promoting a healthy scalp.\u003c\/p\u003e\n\u003c!-- proudly-overview-appended --\u003e","brand":"PROUDLY","offers":[{"title":"Default Title","offer_id":43872453001459,"sku":"PD21003B","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0056\/6515\/files\/PDP-Alt-Images_Heav-Conditioner_01_550x550_crop_center_2x_main.webp?v=1765223669"},{"product_id":"softening-shampoo","title":"Softening Shampoo","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":21489,\"3\":{\"1\":0},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"9\":0,\"10\":1,\"11\":4,\"12\":0,\"15\":\"Roboto\",\"17\":1}' data-sheets-value='{\"1\":2,\"2\":\"Say \\\"see ya!\\\" to drying, all-in-one combo washes!\"}'\u003e\u003c\/span\u003eFinally—a shampoo that doesn’t double as a wash! Deeply cleanse developing curls, coils, and waves with our tear-free, low-lathering formula that won’t strip hair of its natural moisture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePROUDLY™ MADE FOR TEXTURED HAIR\u003c\/strong\u003e\nDesigned with gentle-for-baby ingredients to nurture developing coils, curls, and waves. Thoughtfully formulated with moisture-rich goodness to gently cleanse, nourish scalp, soften and define all hair patterns, and improve manageability.\u003c\/p\u003e\u003cp\u003e\n\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\nRemoves dirt, impurities, and residue from the scalp and hair while imparting deep moisture and reviving natural curl pattern. Tear-free, low-lather formula quickly rinses out, resulting in soft feel and enhanced manageability for all curly hair types while promoting a healthy scalp.\n\n\u003c\/p\u003e\n\u003c!-- proudly-overview-appended --\u003e","brand":"PROUDLY","offers":[{"title":"9oz","offer_id":48793044517107,"sku":"PD14001B","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/0056\/6515\/files\/PDP-Alt-Images_Shampoo_R3_01_3000x_2x_main.webp?v=1765223481"},{"product_id":"curls-and-waves-bundle","title":"Curls \u0026 Waves 3-Piece Bundle","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Made special with Type 3 hair in mind, this moisture-rich trio cleans without stripping, hydrates without weighing down, and revives curls \u0026amp; waves with a spritz. \"}' data-sheets-userformat='{\"2\":5105,\"3\":{\"1\":0},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"9\":0,\"10\":1,\"11\":4,\"12\":0,\"15\":\"Roboto\"}' data-mce-fragment=\"1\"\u003eMade special with Type 3 hair in mind, this moisture-rich trio cleans without stripping, hydrates without weighing down, and revives curls \u0026amp; waves with a spritz. \u003c\/span\u003e\n\u003cp\u003e\u003cstrong\u003ePROUDLY™ MADE FOR TEXTURED HAIR\u003c\/strong\u003e\nDesigned with gentle-for-baby ingredients to nurture developing coils, curls, and waves. 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This deep-hydration trio cleans without stripping, saturates hair from root to tip, and calms frizz with a spritz. \"}' data-sheets-userformat='{\"2\":5105,\"3\":{\"1\":0},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"9\":0,\"10\":1,\"11\":4,\"12\":0,\"15\":\"Roboto\"}' data-mce-fragment=\"1\"\u003eWhen it comes to Type 4 coils \u0026amp; curls, moisture is key. This deep-hydration trio cleans without stripping, saturates hair from root to tip, and calms frizz with a spritz. \u003c\/span\u003e\n\u003cp\u003e\u003cstrong\u003ePROUDLY™ MADE FOR TEXTURED HAIR\u003c\/strong\u003e\nDesigned with gentle-for-baby ingredients to nurture developing coils, curls, and waves. 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